Well Coffeehouse
Type
Branding, Freelance
Year
2024
Over the summer of 2024, I was approached by the team at the Well Coffeehouse to do a complete brand overhaul. This included a full redesign of their logo, packaging, and other supplementary materials. In total, there were over 50 logo designs, 30 coffee bag designs, and much back and forth about the overall look and feel of the brand going forward. I’ve enjoyed my time freelancing for the Well and can’t wait to see where this project ends up.
LOGO
COLOR & TYPE
FIRST DRAFT
For this first round of design the team at the Well Coffeehouse wanted me to design a bag with zero direction besides wanting the color blue for the bag. For this design, I wanted to keep the bag clean and simple with minimal side illustrations since I wasn’t sure which direction this project would take me in.
SECONDARY DRAFT
After that first round of design, 25 bags were created with the following six being the main contenders. The main perimeters given for this round were shorter more square bags, and a sticker label that could change while the coffee bag itself had a permanent design.
SIDE DESIGN
As this is an ongoing project a final coffee bag has not been decided on, but I have continued experimenting with different illustration styles for the sides.
